In 2012 Simon thought he would like to celebrate his birthday a little bigger than usual and got the chance to do so at Club Ideal Augsburg. But it shouldn't be just renting a club and partying, he also booked a headliner DJ by the name of KERSTIN EDEN... This event was so successful that it was decided to continue it in the future. A short time later, an official booking / event agency developed from several events and numerous support from local DJs.